![]() If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered. Of the 34% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around WeChat in Germany. In May 2022, about 2% of German social media users had heard about WeChat in the media, on social media, or in advertising over the past three months. With over 230 million active users, the app has become a social media, payment, and shopping app. Although WeChat is the dominant social media app in China, its also the most popular app in the world. What's the buzz around WeChat in Germany? Aside from being an icon, the new WeChat logo also resembles WhatsApp. ![]() Set in relation to the 2% usage share of the brand, this means that 100% of their users show loyalty to the brand. That means, of the 34% who know the brand, 6% use them.Īround 2% of social media users in Germany say they are likely to use WeChat again. What is the usage share of WeChat in Germany?Īll in all, 2% of social media users in Germany use WeChat. However, in actuality, among the 34% of German respondents who know WeChat, 9% of people like the brand. In total, 3% of German social media users say they like WeChat. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. When it comes to social media users, brand awareness of WeChat is at 34% in Germany. How high is the brand awareness of WeChat in Germany? Average daily time spent on WeChat in China Q2 2022-Q3 2023 Major channels for consumers to share shopping experiences in China 2022 Commonly used social media platforms for social commerce.
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